New Twitch Ad Rule Heavily Impacts Banned Streamers’ Revenue
Twitch’s new ad policy targets streamers with past suspensions, limiting their ability to run ads and cutting into their revenue. Here’s what you need to know.
Twitch has announced a big change to how ads work on the platform—and it could seriously hurt streamers who’ve faced suspensions. Starting April 2, Twitch’s updated advertiser-friendly content guidelines will limit ad availability for creators with certain content violations.
Ads have long been a major income stream for Twitch streamers, helping them earn money beyond just subscriptions. Whether it’s preroll ads or ones they trigger manually during breaks, ads play a big role in monetization. But under the new rules, streamers who’ve been suspended for things like hateful conduct, gambling, violence, sexual content, or nudity may lose the ability to run ads altogether.
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Twitch posted the update on X, stating:
“Your content and account enforcements may affect your ability to run ads.”
Impacted streamers will be notified via email and the site’s Appeals portal. What’s not clear yet is whether these ad restrictions will be temporary or permanent—Twitch hasn’t confirmed.
This is the first time Twitch is limiting ads across entire channels based on account suspensions. Previously, the platform allowed advertisers to opt out of specific categories, like when it introduced the Pools, Hot Tubs & Beaches section in 2021. But now, even if you’re not streaming that type of content anymore, your whole channel could be affected.
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Alongside this update, Twitch also rolled out a few new features, like a TikTok-style subfeed in the mobile app that lets users browse streams by category, including VTubers. There’s also a new Sponsorship tab, which helps streamers connect with major brands more easily.
For creators, especially those with past infractions, this change could mean a noticeable dip in revenue. It’s a clear push by Twitch to clean up its image and keep things more appealing for advertisers.
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